The National Bicycle Dealers Association, in partnership with Jay Townley, Human Powered Solutions, have released the NBDA US Bicycle Market Overview 2021 Report on the state of the US specialty bicycle retailer market.

“The information contained within this 95-page report is valuable to both retailers and suppliers alike. Historical data combined with emerging trends will help us as a collective industry best position ourselves forward,” commented NBDA President Heather Mason.

The US Bicycle Market Overview Report is a detailed overview of the bicycle market in the United States in 2021 compared to the last 21-year history, compiled and written by Jay Townley, Resident Futurist at Human Powered Solutions.

It includes information on imports, exports, the cycling population, participation in bicycle riding, cycling consumer research, bicycle riding and consumption per thousand population, e-bike consumers and market, reshoring, and future bike shops. The report is based on numerous individual studies and research reports, along with statistics from the U.S. Customs Department, as well as Delphi panels.

The report is the 22^nd chapter of a chronicle, a chronological record and history of the American bicycle business spanning the last twenty-one years that views 2019, the pre-pandemic period and the 2020 surge in consumer demand during the pandemic, in historical context that covers a fifty-seven-year history from 1965 to 2021 that includes the Bike Boom years of 1971 to 1974.

Jay Townley, Resident Futurist at Human Powered Solutions added, “The NBDA Consumer Research Study performed last year provided current data on the emerging ebike business and category in the American market and identified consumer preferences and future purchasing intentions. This research was used to guide an expanded chapter on the Rise of Electric Bicycles in the 2021 NBDA U.S. Bicycle Market Overview Report, which all will help guide marketing and sales strategy.”.

Retailers and other industry professionals can purchase a copy for $299 or free for NBDA members who are signed in.

In addition to the report, those who purchase the report have special access to a 3-part webinar series presented by Human Powered Solutions to take place on January 18, February 15, and March 29, 2023. These 45-minute presentations will dive deep into specific content, giving those who purchase the report an analysis from the author.

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The report is the 21^st chapter of a chronicle, a chronological record and history of the American bicycle business spanning the last twenty-one years that views 2019, the pre-pandemic period, and the 2020 surge in consumer demand during the pandemic, in a historical context that covers a fifty-six-year history from 1965 to 2020 that includes the Bike Boom years of 1971 to 1974.  Bike Shops need to review the whole report to understand the vitally important role their channel of trade has played in the bicycle business that is about to emerge into the post-pandemic era, and suppliers need to review this report to understand the history that has shaped the future they are about to experience.

To capture emerging and ongoing trends, the report draws upon a variety of data sources including US government agencies and bicycle industry organizations.

1. Why Retailers Need This Report: Bike Shops need to review the whole report to understand the vitally important role their channel of trade has played in the bicycle business that is about to emerge into the post-pandemic era.  While all the chapters will be helpful in crafting and adjusting business and strategic planning, the last four should be particularly helpful to bike shops.
   • How Best Used: (1) Read through the whole Report; (2) Determine which chapters and data sets will be most helpful for business and strategic planning; (3) Carefully study the last four chapters for suggested business strategies.
   • Key Takeaways: (1) Write down your most important findings from the 2020 Report; (2) Commit to your own business plan with financial benchmarks and Key Performance Indicators; (3) If you are not already a member, join the NBDA; (4) Join an NBDA P2 Group.
2. Why Suppliers Need This Report: Suppliers need to understand the statistical history of the American Bicycle Business and the important trend lines emerging from twenty-one years of chronological data that includes the disruptive pre-pandemic and chaotic surge in consumer demand during the pandemic.  There are also valuable insights into the vitally important Bike Shop channel of trade.
   • How Best Used: (1) Read through the whole Report; (2) Determine which chapters and data sets will be most helpful for business and strategic planning.
   • Key Takeaways: (1) Write down your most important findings from the 2020 Report; (2) Commit to your own business plan with financial benchmarks and Key Performance Indicators; (3) If you are not already a member, join the NBDA as an Associate Member.

In addition to the report, those who purchase the report have special access to an 8-part webinar series presented by Human Powered Solutions beginning June 2021 and lasting through September 2021. These 45-minute presentations will dive deep into specific content- giving those who review the report an expert-delivered analysis of the material.

In addition to the webinar series Jay Townley will present on the US Bicycle Market Overview 2020 Report at select trade shows in the fall of 2021; Big Gear Show and all CABDA shows (Midwest, West, and East).

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