The summit provided a safe and inclusive environment for industry professionals to share their experiences, learn from each other, and collaborate on initiatives to propel the biking industry forward. Attendees were unanimous in their praise for the event, highlighting the spirit of integrity, openness, and empathy that permeated the discussions.

One attendee encapsulated the collective sentiment by stating, “An industry working together with integrity, openness and empathy, is an industry succeeding together. Thank you for allowing us to participate, advocate, and experience such a diversity of views, yet focused on one goal: Help more people make bikes part of their life!”

The event featured a series of informational and motivational speakers, but the opportunities to connect with peers were equally invaluable. “I met shop owners and staff from all over the country that I will keep in touch with for years to come,” shared another participant.

The summit was not just about listening but also about engaging and creating. “What a wonderful experience connecting with colleagues and friends, sharing ideas, getting creative, and collaborating to move forward with the improvements and evolution that will benefit our industry! Let’s increase ridership, share the joy of cycling, and hold each other up as we navigate the challenges ahead–we’ll be better for them!”

The positive feedback continued, with many highlighting the unique blend of retailers, suppliers, and industry professionals present. “Great experience with other retailers, suppliers, and industry professionals. Learned a lot and am excited to get back to the shop to make my customer experiences better and help our community with the information from all the great presentations. A must for any retailer!”

Another attendee remarked on the collaborative atmosphere: “Wow, what a great event! Fantastic to have suppliers and retailers all in one place, sharing stories and working toward common goals!”

The passion and commitment to the biking industry were evident throughout the summit. “The drive and passion for the biking industry is unwavering at this summit. Seeing all these leaders and industry professionals coming together for one ultimate goal; the betterment of the biking industry and ultimately executing on that goal filled me with hope for the future of our industry. Bravo to NBDA for leading the way!”
Vendors also appreciated the summit’s interactive format. “As a vendor partner of the NBDA, the interaction at the Retail Summit was amazing. We had great discussions in our presentations, with retailers helping and supporting each other throughout. It’s humbling to see that much passion for our industry and each other. This is the strategic advantage of being an NBDA member!”

For many, the summit was an eye-opening experience. “The NBDA Retailer Summit was the best American bicycle business conference I have attended in the last decade, and I am looking forward to next year!” said one attendee, echoing the sentiments of many others who found the event enriching and insightful.
From impactful speakers to actionable agendas, the NBDA Retailer Summit has proven itself as the premier event for dealers, suppliers, and industry stakeholders. The association looks forward to continuing this tradition of excellence and fostering an environment where the biking industry can thrive and evolve.

2025 Registration for the NBDA Retailer Summit will open in the Fall. For more information, visit the NBDA website at https://nbda.com/retailersummit/.

The 2024 Summit is made possible through unity and collaboration between the NBDA and various partners. Working in true partnership to create an event designed to deliver maximum return to attendees during these challenging times. Special thanks to partner and participating brands and suppliers including, CABDA Expo, QBP, UL Standards & Engagement, Citrus-Lime, Human Powered Solutions, Risse Racing, Upway, RIDES, DeFeet, Aurora Payments, Saris, UL Solutions, Haro, Frog Bikes, Bikeflights, Workstand, Northwest Arkansas Community College, Junk Brands, Bulls Bikes, LINKgear, Women of Oz, Visit Bentonville, The League of American Bicyclists, All Bodies on Bikes, SRAM, Pedal Kids USA, Young Electric Bikes, Pedego, Fidlock, Fixture Lab and Bentonville Bike Fest.

Any questions about partnership opportunities or involvement with the Retailer Summit should be directed to NBDA President, Heather Mason, at heather@nbda.com.

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The survey, which was open until March 29, 2024, received an overwhelming response from 552 participants. Retailers were asked to rank E-bike system suppliers based on overall quality, satisfaction, training, brand recognition, attractiveness, service timing, warranty and support, maintenance, and batteries.

“We recognize the crucial role that E-bike system suppliers play in the success of our industry,” stated Heather Mason, President of NBDA. “By participating in this survey, bicycle retailers have contributed significantly to our understanding of the strengths and areas for improvement among E-bike system suppliers.”

The clear standout from the survey was the Bosch eBike Systems, which received top rankings across all categories. Bosch has been at the forefront of innovation in E-bike drive systems for over a decade, offering top performance, quality, and digital services that shape the future of E-bike mobility.

“We are proud to see Bosch eBike Systems recognized as the leader in overall satisfaction and quality,” said Claudia Wasko, VP/GM Americas, Bosch eBike Systems. “Delivering top reliability, quality and product safety is part of our Bosch heritage, and our commitment to being a service-led organization remains unwavering.”

While Bosch emerged as the frontrunner, other notable system standouts included Shimano, Specialized Turbo, Giant Sync Drive, and Bafang.

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Retailers were asked to rank E-bike system suppliers based on overall quality, satisfaction, training, brand recognition, attractiveness, service timing, warranty and support, maintenance, and batteries.

The clear standout from the survey was the Bosch E-bike system, which received top rankings across multiple categories. Bosch has been at the forefront of innovation in E-bike drive systems for over a decade, offering top performance, quality, and digital services that shape the future of E-bike mobility.

While Bosch emerged as the frontrunner, other notable system standouts included Shimano, Specialized Turbo, Giant Sync Drive, and Bafang.

A detailed analysis of the survey revealed several key insights:

• Bosch emerged as the clear favorite in overall quality, receiving five times more votes than other popular brands such as Shimano and Specialized Turbo.

• Bosch also led in terms of satisfaction, with Shimano following closely behind.

• Top performers in technical training included Bosch, Shimano, and Bafang.

• Consumer brand reputation favored Bosch, Giant Sync Drive, Specialized Turbo, Fazua, and Shimano.

• Service and warranty support were highly rated for Bosch, Shimano, Specialized Turbo, and Giant Sync Drive.

Additionally, comments from retailers emphasized the importance of warranty, support, and training provided by E-bike system suppliers, highlighting the central role of the Independent Bicycle Dealer (IBD) in the customer experience.

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In response to the CPSC’s call for comments, the NBDA has extracted six questions from those posted by the CPSC, specifically tailored to solicit insights from retailers. These questions have been crafted into a survey in which the NBDA is urging retailers to comment on. The responses received will be included in the NBDA’s submission to the CPSC, reflecting the collective feedback and opinions of retailers at large.

Heather Mason, President of the NBDA, emphasized the significance of retailers’ input in shaping future legislation. “This is a fantastic moment for us to provide comments inclusive of our membership base. The e-bike category is so important to our business. We want to ensure all retailers have a voice in future regulations legislation,” said Mason.

The advance notice of proposed rulemaking (ANPR), posted on March 15, 2024, signals the initiation of a rulemaking proceeding under the Consumer Product Safety Act (CPSA) and the Federal Hazardous Substances Act (FHSA). The CPSC is seeking input on various aspects of e-bike safety, including mechanical hazards, regulatory alternatives, economic impacts, existing voluntary standards, and plans for new standards development.

The NBDA will collaborate with Human Powered Solutions to craft a comprehensive and well-rounded comment that addresses retailers’ perspectives on e-bike safety regulations. The commenting period opened on March 14, 2024, and will remain open until May 15, allowing ample time for stakeholders to provide input.

While the CPSC focuses on regulating the mechanical aspects of e-bikes, separate considerations are being made regarding lithium-ion battery safety. Recent studies have underscored the importance of addressing mechanical issues to mitigate the risk of injuries and fatalities associated with e-bikes.

To participate in the NBDA organized retailer feedback portion commenting process take this short survey here. 

The NBDA remains committed to championing the interests of bicycle retailers and ensuring the safety and enjoyment of cyclists across North America.

For more information about the National Bicycle Dealers Association and its initiatives, visit NBDA’s website.

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